An outstanding national coverage
SODIAL was created in 1977 in Agen (South-West France) by Jean-Louis SEVERAC, who aspired to offer egg product manufacturers his comprehensive knowledge of the distribution networks and of the users of egg products on the French market.
In 2015, SODIAL was taken over by Roland BROCARD and Thierry RENARD.
As long-time associates in BROCARD PRODUITS FRAIS agency, they were able to combine their solid experience and capitalise on the complementarity of markets and products between the two structures. They took SODIAL to a new level making it a recognised player on the whole French territory.
Roland BROCARD
After studying business, Roland took over the commercial agency created by his father in 1991. He is passionate about his job and teaches commercial negotiation and business negotiation in a business school.
Roland is the president of an association called lesnegociales.com, which organises the biggest French language negotiation competition and he is also a member of the APM Nancy Stanislas club (the progress of the company by the progress of its director).
Thierry RENARD
Thierry worked for the CORA chain of supermarkets for a number of years. He pursued his career in the cheese industry with RichesMonts and then Isigny Sainte-Mère where he was a key account manager for the wholesaler market in the North of France.
He entered a partnership with Roland BROCARD in 2003, as a specialist of the wholesaler networks.
SODIAL business has quadrupled since 2015
Quantities delivered by SODIAL in 2020
Food Service Wholesaler Networks
13 437 496 kg
Bakery-Pastry Networks
11 698 460 kg
Food Industry
13 315 269 kg
13 437 496 kg
Food Service
Wholesaler Networks
11 698 460 kg
Bakery-Pastry
Networks
13 315 269 kg
