Founded in 1977 in Agen by Jean-Louis SEVERAC, SODIAL has established itself as a leading partner in the commercialisation of fresh produce, with a recognised expertise in distribution networks and the needs of the French market.

For almost 50 years, our mission has been clear: to accompany European manufacturers in their development in France, by providing them with a perfect understanding of the terrain, the distribution channels and the expectations of professionals in the catering and industrial sectors.

In 2015, Roland BROCARD took over the management of SODIAL, continuing its expansion and commitment alongside fresh produce manufacturers. Today, we cover the whole of France thanks to our agencies in Agen and Nancy, and a dynamic team in the field.

Our day-to-day commitment

Thanks to our agility, proximity and sector expertise, we promote, represent and enhance our partners’ products with the professionals in the sector.

A team of ten experts puts its know-how at the service of your products,
through :

• prospecting and sales development
• sales administration and customer care
• logistics organisation and flow optimisation
• quality monitoring and product compliance

SODIAL, your gateway to success on the French market.

The Fresh Connection is SODIAL!

Roland BROCARD

After studying business, Roland took over the sales agency set up by his father in 1991. Passionate about his profession, he has taught commercial and business negotiation at business school.

Roland is also the creator of lesnegociales.com, the largest French-speaking commercial negotiation competition, and he is a member of the APM Nancy Stanislas club (progress of the company through progress of the manager).